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Showing posts from March, 2018

Evaluation Question 1

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In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation Question 2

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How effective is the combination of your main product and ancillary texts?

Evaluation Question 3

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What have you learnt from your audience feedback?

Evaluation Question 4

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How did you use new media technologies in the construction and research, planning and evaluation stage? Click the link to view the Prezi animation:  https://prezi.com/p/anriz1qlq9_5/

Final Theatrical Poster

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Below is our final chosen poster for our social realism poster. We chose this one after receiving feedback from teachers and peers, as well as our own reflection, as it follows conventions a lot more and can easily be seen to be inspired by the real media poster for 'London to Brighton', which we followed very closely throughout the whole process of the trailer. This poster looks the most professional and realistic overall and includes many image, as opposed to only one, giving the audience a better idea of the film, as posters tend to do. 

What is 'Cupcake'?

Cupcake is a film that follows the codes and conventions of social realism. It it based on an adolescent girl looking for work but is rejected from all the "usual' job titles. In an attempt to save herself from her alcoholic father she ventures further into her job search. This is where she finds Debbie; her potential way out, her solution, freedom and happiness. The audience is drawn into following this heart wrenching journey as they gain a personal connection with Cupcake. In an attempt to save herself, she resorts to street life and isolation. The equilibrium of the storyline is the protest that takes place at the end of the film, symbolising happiness, freedom and her new journey.

Final Theatrical Poster Ideas

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These are the top two posters as part of the promotion package for our film: We chose this poster as it fits with the conventions of real media products and the addition of film festivals compared to the other posters adds a level of authority. The image chosen shows a young girl smoking, immediately making the audience question the film and bringing about themes of innocence and vulnerability as well as harsh themes. The title of the film is bold and a lot bigger than the rest and the poster contains credits, making it look professional. We also chose this poster as one of the top two as it highly inspired by the 'London to Brighton' poster and follows the same format as the theatrical poster for the film. The fragmented images give the audience some ideas of the action and the scenes that are seen in both the trailer and the film. The colours chosen for this poster fit the colour palette extremely well and closely and by adding quotes from well known critics and...

Production Company Profile

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Our production company is called GEL Productions which stands for Gaia, Elizabeth, Lucy (the first names of our group/ the founders of this company). Below is our logo: This is the introduction annimation to our production company: Below is another intro we considered using:

Final Storyboard

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This is the final storyboard containing coloured images and detailed captions for each images allowing us to follow it easily when filming and editing.

Poster Designs

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When researching poster designs and ideas, we found that many social realism films, such as 'London to Brighton' use many shots from the film itself in the posters. We used this idea in most of out poster designs, however using images from the film and edited them in different ways using Microsoft Word. Minimalist Poster Design No. 1 For this poster, we edited the image to make it a lot more minimalistic and focus on only a few simple, quite dark colours, fitting with our colour palette. We also conformed to the usual conventions seen on film posters by adding quotes from well-known, respected news outlets to add authority. As well as this, we included the name in bold in the completely centre, in a darker colour than the other text surrounding it, making it stand out a lot more. We decided to use an image of the female protagonist so that she can be recognised as the main character through the poster before the audience even see the trailer, as well as having her in a feta...

Completed Website

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Click the image to view our website

Final Trailer

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Audience Feedback

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On Facebook, we created a survey for our friends to fill out after having watched the trailer. https://apps.facebook.com/my-surveys/trailer-feedback?from=admin_wall&v=303 This feedback was very helpful because we were able to gain constructive criticism from our peers (mainly who were between the ages of 15 and 25/ our target audience) Using Facebook as the means to gain feedback is an example of the way in which social media platforms and other new technologies have change the way we communicate. The fact that I have the ability to get criticism from a friend 10,000 miles away in Austrailia, demonstrates the extent to which I am able to gather information and to such a wide spread and varied audience.

Conventions of Social Realism Genre

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Click the link to view the Prezi -  https://prezi.com/view/NcIO5UKZUESdzIDxqoXn/

Editing Difficulties

Lipstick shot  One of the shots that we struggled to edit was the extreme close up of Cupcake/Harriet applying red lipstick. We wanted Cupcake to seem neglected and less fortunate than the average person, however this scene was shot in a tidy, well kept bedroom. Therefore, we had to zoom in even more to her lips, however this then made the shot very blurry and granulated. We were unable to re-film this shot as the actress' schedule was extremely busy. To resolve this, we made the shots much quicker and used jump cuts to take the focus away from this. Darkness All filming was taken whilst it was very dark outside as we filmed during winter time. This meant that some shots were lost in the darkness and became very unclear. By increasing the brightness, the shot became fuzzy and very unprofessional looking. As well as this, we were unable to add effects over the top as they often darkened the footage even further. As a result of this, we had to use the sharpen tool, rather than th...