Trailers as a Promotional Tool

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Iconic Directors

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Ken Loach  We were particularly inspired by Ken Loach, who directed the award winning social realism film 'I, Daniel Blake' focusing on the theme of unemployment. He is known for his naturalistic, social realist directing style and his socialism approach in his films. Ken Loach uses a socially critical style in which he brings up current social and economical problems, branding him an iconic social realism director. Other issues that Loach has covered in his independent films are topics such as poverty ('Poor Cow', 1967) and labour rights (The Navigators', 2001). During his early years, Loach's films were less successful and recieved criticism and some political censorship. However as his films got accepted more, he began to create more and become more well known for showing the harshest sides of society.  Andrea Arnold Andrea Arnold is another iconic social realism director and directed the BAFTA winning 'Fish Tank' film which we have...
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Final Theatrical Poster Ideas

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These are the top two posters as part of the promotion package for our film: We chose this poster as it fits with the conventions of real media products and the addition of film festivals compared to the other posters adds a level of authority. The image chosen shows a young girl smoking, immediately making the audience question the film and bringing about themes of innocence and vulnerability as well as harsh themes. The title of the film is bold and a lot bigger than the rest and the poster contains credits, making it look professional. We also chose this poster as one of the top two as it highly inspired by the 'London to Brighton' poster and follows the same format as the theatrical poster for the film. The fragmented images give the audience some ideas of the action and the scenes that are seen in both the trailer and the film. The colours chosen for this poster fit the colour palette extremely well and closely and by adding quotes from well known critics and...
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